Demand forecasting for new media services with consideration of competitive relationships using the competitive Bass model and the theory of the niche

Technological Forecasting and Social Change

Volumn 79, Issue 7, 2012, Pages 1217-1228

  Seol, Hyeonju ^a   Park, Gwangman ^b   Lee, Hakyeon ^c   Yoon, Byungun ^d  

^a Department of System Engineering   (South Korea)

^b Electronics and Telecommunications Research Institute (ETRI)   (South Korea)

^c Seoul National University of Science and Technology   (South Korea)

^d Dongguk University   (South Korea)

Author keywords

Bass model; Broadcasting services; Competitive diffusion model; Demand forecasting; Theory of the niche

Indexed keywords

BASS MODEL; BROADCASTING SERVICE; DEMAND FORECASTING; DIFFUSION MODEL; THEORY OF THE NICHE;

COMPETITION; DIFFUSION; FORECASTING; IPTV;

ECOLOGY;

COMPETITIVENESS; DEMAND ANALYSIS; FORECASTING METHOD; INTERNET; MASS MEDIA; NUMERICAL MODEL; TELEVISION;

KOREA;

EID: 84863777856     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2012.03.002     Document Type: Article

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