Corporate languages and strategic agility: Trapped in your jargon or lost in translation?

California Management Review

Volumn 54, Issue 3, 2012, Pages 77-97

  Brannen, Mary Yoko ^a   Doz, Yves L ^b  

^a UNIVERSITY OF VICTORIA   (Canada)

^b INSEAD ^*  (United States)

Author keywords

Corporate Language; Diversification; Strategic Agility

Indexed keywords

EID: 84863487817     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.1525/cmr.2012.54.3.77     Document Type: Review

References (8)

1. Although they sometimes learn it the hard way by being confronted with difficult choices, such as the selection of a corporate language. B. Vaara, J. Tienari, R. Piekkari, and R. Santti, "Language and the Circuits of Power in a Merging Multinational Corporation," Journal of Management Studies, 42/3 (May 2005): 595-623. (Pubitemid 40622428)
2. Y. Doz and M. Kosonen, Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game (Harlow: Wharton School Publishing, 2008)
3. Y. Doz and M. Kosonen, "The Dynamics of Strategic Agility: Nokia's Rollercoaster Experience," California Management Review, 50/3 (Spring 2008): 95-118.
4. H. Mintzberg and J. Waters, "Of Strategies, Deliberate and Emergent," Strategic Management Journal, 6/3 (July-September 1985): 257-272.
5. S. Fjellman, Vinyl Leaves: Walt Disney World and America (Boulder, CO: Westview 1992)
6. M.Y. Brannen, "Bwana Mickey: Constructing Cultural Consumption at Tokyo Disneyland," in J. Tobin, ed., Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society (New Haven, CT: Yale University Press, 1992), pp. 216-234.
7. J. Baudrillard, America (London: Verso, 1989).
8. M.Y. Brannen, "When Mickey Loses Face: Recontextualization, Semantic Fit, and the Semiotics of Foreignness," Academy of Management Review, 29/4 (October 2004): 593-616. (Pubitemid 39483350)