Measuring psychographics to assess purchase intention and willingness to pay

Journal of Consumer Marketing

Volumn 29, Issue 4, 2012, Pages 280-292

  Barber, Nelson ^a   Kuo, Pei Jou ^a   Bishop, Melissa ^a   Goodman, Raymond ^a  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

Consumer behaviour; Market segmentation; Psychographics; Purchase intention; Sustainable; Willingness to pay

Indexed keywords

EID: 84863471275     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211237353     Document Type: Article

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