Social media channel segmentation of tourists

e-Review of Tourism Research

Volumn 10, Issue 2, 2012, Pages 67-71

  Pesonen, Juho ^a  

^a UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

E marketing; Information search; Segmentation; Social media

Indexed keywords

EID: 84863422884     PISSN: 19415842     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (8)

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8. Ye, Q. Law, R. & Gu, B. (2009). The Impact of Online User Reviews on Hotel Room Sales. International Journal of Hospitality Management, 28(1): 180-182.