Self-monitoring and value-expressive vs. Utilitarian ad effectiveness: Why the mixed findings?

Journal of Current Issues and Research in Advertising

Volumn 18, Issue 2, 1996, Pages 39-52

  Slama, Mark E ^a   Singley, Rodger B ^a  

^a ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 84863086890     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1996.10505050     Document Type: Article

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