The less you know, the more you are afraid of-A survey on risk perceptions of investment products

Journal of Behavioral Finance

Volumn 12, Issue 1, 2011, Pages 9-19

  Wang, Mei ^a   Keller, Carmen ^b   Siegrist, Michael ^b  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

^b ETH ZURICH   (Switzerland)

Author keywords

Familiarity heuristic; Financial products; Home bias; Risk perception

Indexed keywords

EID: 84862204875     PISSN: 15427560     EISSN: 15427579     Source Type: Journal    
DOI: 10.1080/15427560.2011.548760     Document Type: Article

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