The "Myth" of Media Multitasking: Reciprocal Dynamics of Media Multitasking, Personal Needs, and Gratifications

Journal of Communication

Volumn 62, Issue 3, 2012, Pages 493-513

  Wang, Zheng ^a   Tchernev, John M ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COGNITION; MASS MEDIA; MEDIA ROLE; PANEL DATA;

EID: 84861927306     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2012.01641.x     Document Type: Article

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