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Volumn 10, Issue 2, 2012, Pages 171-183

How less alienation creates more exploitation? audience labour on social network sites

Author keywords

Audience labour; Exploitation; Marxism; Political economy; Social media; Social network sites

Indexed keywords


EID: 84861746964     PISSN: None     EISSN: 1726670X     Source Type: Journal    
DOI: 10.31269/vol10iss2pp171-183     Document Type: Article
Times cited : (84)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.