Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty

Journal of Retailing

Volumn 88, Issue 2, 2012, Pages 236-249

  González Benito, Óscar ^a   Martos Partal, Mercedes ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Brand share; National brands; Product category; Retailer's positioning; Store brands; Store loyalty

Indexed keywords

EID: 84861527503     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.05.003     Document Type: Article

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