The impact of relative standards on the propensity to disclose

Journal of Marketing Research

Volumn 49, Issue 2, 2012, Pages 160-174

  Acquisti, Alessandro ^a   John, Leslie K ^b   Loewenstein, George ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Electronic commerce; Privacy; Self disclosure; Survey design

Indexed keywords

EID: 84860574401     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0215     Document Type: Article

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