Personalized advertisement recommendation system based on user profile in the smart phone

International Conference on Advanced Communication Technology, ICACT

Volumn , Issue , 2012, Pages 1300-1303

  Roh, Jong Hyuk ^a   Jin, Seunghun ^a  

^a Electronics and Telecommunications Research Institute (ETRI)   (South Korea)

Author keywords

Mobile Environment; Mobile Wallet; Personalization; Privacy; Recommendation

Indexed keywords

ENVIRONMENT INFORMATION; MOBILE ENVIRONMENTS; MOBILE WALLET; PERSONAL INFORMATION; PERSONALIZATIONS; PERSONALIZED ADVERTISEMENTS; PERSONALIZED SERVICE; RECOMMENDATION; USER PROFILE; USER SELECTION; USER'S SATISFACTION;

COMMUNICATION; DATA PRIVACY; INNOVATION;

SMARTPHONES;

EID: 84860571921     PISSN: 17389445     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (4)

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3. Gediminas Adomavicius, Nikos Manouselis, and YoungOk Kwon, "Multi-Criteria Recommender Systems, " Recommender Systems Handbook, pp. 769-804, 2011.
4. Gediminas Adomavicius and Alexander Tuzhilin, "Toward the Next Generation of Recommender Systems: A Survey of the State-of-the-Art and Possible Extensions, " IEEE Transaction on knowledge and data engineering, Vol. 17, No. 6, 2005.