The portrayal of Indigenous identity in Australian tourism brand advertising: Engendering an image of extraordinary reality or staged authenticity

Place Branding and Public Diplomacy

Volumn 7, Issue 3, 2011, Pages 165-174

  Pomering, Alan ^a   White, Leanne ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b School of International Business   (Australia)

Author keywords

Australia; destination advertising; Indigenous Australian identity; nation branding; national identity; tourism

Indexed keywords

EID: 84860421894     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2011.19     Document Type: Article

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