Brands in chains

Trademarks, Brands, and Competitiveness

Volumn , Issue , 2010, Pages 138-164

  Duguid, Paul ^a,b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859948289     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203861981     Document Type: Chapter

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