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Volumn 6, Issue 2, 2011, Pages 378-384

Analysis of modern sports marketing of post-Olympic era

Author keywords

Marketing; Modern; Post olympic era; Sports

Indexed keywords


EID: 84859841606     PISSN: None     EISSN: 19885202     Source Type: Journal    
DOI: 10.4100/jhse.2011.62.18     Document Type: Article
Times cited : (1)

References (7)
  • 2
    • 84859818424 scopus 로고    scopus 로고
    • Current situation, issues, and strategies in Chinese sports marketing
    • ZHAI HH. Current situation, issues, and strategies in Chinese sports marketing. Market research. 2005; (8):43.
    • (2005) Market research , Issue.8 , pp. 43
    • Zhai, H.H.1
  • 4
    • 84859850521 scopus 로고    scopus 로고
    • Mistakes and countermeasures in Chinese enterprises sports marketing
    • MENG-YING WY. Mistakes and countermeasures in Chinese enterprises sports marketing. Markets and marketing. 2006; (2):55.
    • (2006) Markets and marketing , Issue.2 , pp. 55
    • Meng-Ying, W.Y.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.