Evaluating new product platform development projects: A game theoretic real option approach

IIE Annual Conference and Exposition 2005

Volumn , Issue , 2005, Pages

  Shil, Prasenjit ^a   Allada, Venkat ^a  

^a University of Missouri Rolla   (United States)

Author keywords

Game theory; Product platform development; Real option; Uncertainty

Indexed keywords

NET PRESENT VALUE (NPV); NEW PRODUCT DEVELOPMENT (NPD); PRODUCT PLATFORM DEVELOPMENT; UNCERTAINTY;

COMPETITION; GAME THEORY; INVESTMENTS; PROJECT MANAGEMENT;

PRODUCT DEVELOPMENT;

EID: 84859277439     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (17)

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