Creating a geographically linked collective brand for high-quality beef: A case study

Innovative Marketing

Volumn 4, Issue 2, 2008, Pages 16-24

  Babcock, Bruce A ^a   Hayes, Dermot J ^a   Lawrence, John D ^a   Clemens, Roxanne L ^a  

^a NONE   (United States)

Author keywords

Collective brands; Origin based brands; Process verification; Product differentiation

Indexed keywords

EID: 84859177173     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

References (15)

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2. o 4. – pp. 8-9.
3. Clemens, R. Keeping Farmers on the Land: Adding Value in Agriculture in the Veneto Region of Italy // Briefing Paper 04-MBP 8, Midwest Agribusiness Trade Research and Information Center, Iowa State University, Ames, 2004. – 26 pp.
4. Clemens, R. Meat Traceability and Consumer Assurance in Japan // Briefing Paper 03-MBP 5, Midwest Agribusiness Trade Research and Information Center, Iowa State University, Ames, 2003. – 24 pp.
5. Hayes, D.J. The Iowa-80 Beef Certification Research Project // PowerPoint Presentation // Center for Agricultural and Rural Development and Iowa Beef Center, Iowa State University, Ames, 2005.
6. o3. – pp. 269-285.
7. Lawrence, J.D., M.A. Ibarburu-Blanc. Beef Specifications and Potential Supply for the Iowa-80 Beef Certification Research Project // Iowa State University, Ames, 2005.
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11. US Department of Agriculture. LS Process Verified Program // Agricultural Marketing Service, Livestock and Seed Program – Audit, Review, and Compliance Branch. Washington, DC, http://processverified.usda.gov/, no date. // Accessed August 29, 2006.
12. US Department of Agriculture. Part 1: Reference of 1997 Beef Cow-Calf Management Practices // National Animal Health Monitoring System, Animal and Plant Health Inspection Service. Washington, DC, 1997. – 56 pp.
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