If you build it they might stay: Retention mechanisms in World of Warcraft

Proceedings of the 6th International Conference on the Foundations of Digital Games, FDG 2011

Volumn , Issue , 2011, Pages 180-187

  Debeauvais, Thomas ^a   Nardi, Bonnie ^a   Schiano, Diane J ^b   Ducheneaut, Nicolas ^c   Yee, Nicholas ^c  

^a Ringgold Standard Institution Informatics   (United States)

^b Institute of Transpersonal Psychology   (United States)

^c PALO ALTO RESEARCH CENTER   (United States)

Author keywords

Demographics; Game design; Games; MMO; Retention; World of Warcraft

Indexed keywords

DEMOGRAPHICS; GAME DESIGN; GAMES; MMO; RETENTION; WORLD OF WARCRAFT;

COMPUTER SOFTWARE; POPULATION STATISTICS;

INTERACTIVE COMPUTER GRAPHICS;

EID: 84858969556     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2159365.2159390     Document Type: Conference Paper

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