Towards a Sustainable Coffee Market: Paradoxes Faced by a Multinational Company

Corporate Social Responsibility and Environmental Management

Volumn 19, Issue 2, 2012, Pages 79-89

  Kolk, Ans ^a  

^a Business School   (Netherlands)

Author keywords

Coffee; Fair trade; Marketing; Strategy; Supply chain; Sustainability

Indexed keywords

EID: 84858753159     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.289     Document Type: Article

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