Developing sustainable behaviors through community-based social marketing

Examining the Confluence of Environmental and Water Concerns - Proceedings of the World Environmental and Water Resources Congress 2006

Volumn , Issue , 2007, Pages

  Johnston, C E ^a  

^a Weston and Sampson Engineers Inc   (United States)

Author keywords

Economic factors; Environmental issues; Public information programs; Social factors; Sustainable development

Indexed keywords

BEHAVIORAL CHANGES; ECONOMIC FACTORS; ENVIRONMENTAL ISSUES; ENVIRONMENTAL PROFESSIONALS; MARKETING CAMPAIGN; MARKETING IS; MARKETING STRATEGY; PASSIVE MATERIALS; PERSONAL INTERACTION; PUBLIC EDUCATION; PUBLIC INFORMATION; PUBLIC INFORMATION PROGRAMS; SMALL SCALE; SOCIAL FACTOR; STRATEGIC PROCESS; TARGET AUDIENCE; TO EFFECT;

ENVIRONMENTAL PROTECTION; MARKETING; PLANNING; SUSTAINABLE DEVELOPMENT; WATER RESOURCES;

BEHAVIORAL RESEARCH;

EID: 84858597352     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1061/40856(200)374     Document Type: Conference Paper

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