Geographic orientation and performance of global versus regional MNEs

Academy of Management 2007 Annual Meeting: Doing Well by Doing Good, AOM 2007

Volumn , Issue , 2007, Pages

  Asmussen, Christian Geisler ^a   Goerzen, Anthony ^b  

^a Copenhagen Business School ^*  (Denmark)

^b UNIVERSITY OF VICTORIA   (Canada)

Author keywords

Global strategy; Internationalization; Regional strategy

Indexed keywords

GLOBAL STRATEGIES; INTERNATIONAL EXPERIENCES; INTERNATIONALIZATION; LARGE DATA; MANAGERIAL RESOURCES; MULTINATIONAL ENTERPRISE; PRODUCT-LINES; PROPRIETARY ASSETS; REGIONAL STRATEGY; STRATEGIC CHOICE; TECHNICAL ASSETS; TECHNOLOGY INDUSTRY;

MARKETING;

INDUSTRY;

EID: 84858408617     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)