The need for research into creativity in marketing

Creativity and Innovation Management

Volumn 8, Issue 4, 1999, Pages 281-285

  Proctor, Tony ^a  

^a UNIVERSITY OF CHESTER   (United Kingdom)

Author keywords

Creativity; Idea generation; Illumination; Secondary school teachers

Indexed keywords

EID: 84858228206     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/1467-8691.00147     Document Type: Article

References (0)