메뉴 건너뛰기




Volumn 7, Issue 1, 1997, Pages 37-51

'Women of substance': Commodification and fetishization in contemporary advertising within the Indian 'urbanscape'

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84857953802     PISSN: 10350330     EISSN: 14701219     Source Type: Journal    
DOI: 10.1080/10350339709360368     Document Type: Article
Times cited : (4)

References (22)
  • 10
    • 84857987349 scopus 로고
    • India briefing
    • in Bijapurkar et al in
    • Dubey S 1992 'India Briefing' in Bijapurkar et al in 47th ESOMAR Proceedings 1994: 146.
    • (1992) 47th ESOMAR Proceedings , vol.1994 , pp. 146
    • Dubey, S.1
  • 11
    • 84965624463 scopus 로고
    • Teenage girls reading 'jackie'
    • Frazer E 1987 'Teenage Girls Reading 'Jackie' ' Media, Culture & Society 9/4 407-25.
    • (1987) Media, Culture & Society , vol.9 , Issue.4 , pp. 407-425
    • Frazer, E.1
  • 13
    • 0004187413 scopus 로고
    • Routledge London (first published 1992)
    • Goldman R 1995 Reading Ads Socially Routledge London (first published 1992).
    • (1995) Reading Ads Socially
    • Goldman, R.1
  • 17
    • 21144468423 scopus 로고
    • Television tales and a woman's rage: A nationalist recasting of draupadi's "disrobing"
    • Mankekar P 1993 'Television Tales and a Woman's Rage: A Nationalist Recasting of Draupadi's "Disrobing" ' Public Culture 5/3: 469-92.
    • (1993) Public Culture , vol.5 , Issue.3 , pp. 469-492
    • Mankekar, P.1
  • 19
    • 84857983955 scopus 로고
    • Unpublished paper presented at the international conference 'Images of Women in Media', International Institute for Asian Studies, Leiden, The Netherlands
    • Munshi S 1995 Caring for You, but Caring for Me, Too: Indian Advertising in the 1990's Constructs the 'New Woman' Unpublished paper presented at the international conference 'Images of Women in Media', International Institute for Asian Studies, Leiden, The Netherlands.
    • (1995) Caring for You, But Caring For Me, Too: Indian Advertising in the 1990's Constructs the 'New Woman'
    • Munshi, S.1
  • 22
    • 84977054044 scopus 로고
    • The encoding/decoding model: Criticisms and redevelopments for research on decoding
    • Wren-Lewis J 1983 'The Encoding/Decoding Model: Criticisms and Redevelopments for Research on Decoding' Media, Culture & Society 5 179-97.
    • (1983) Media, Culture & Society , vol.5 , pp. 179-197
    • Wren-Lewis, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.