Trust and user acceptance of mobile advertising

Proceedings of the European, Mediterranean and Middle Eastern Conference on Information Systems: Global Information Systems Challenges in Management, EMCIS 2010

Volumn , Issue , 2010, Pages

  Barakat, Samer ^a   El Sheikh, Asim ^b  

^a APPLIED SCIENCE PRIVATE UNIVERSITY   (Jordan)

^b Arab Academy for Banking and Financial Sciences Jordan   (Jordan)

Author keywords

Mobile advertising; Technology acceptance model; Trust

Indexed keywords

BIVARIATE CORRELATIONS; MOBILE ADVERTISING; MULTIPLE REGRESSIONS; TECHNOLOGY ACCEPTANCE MODEL; TRUST; USER ACCEPTANCE;

INFORMATION MANAGEMENT; INFORMATION SYSTEMS; SHOPPING CENTERS; SURVEYS;

MARKETING;

EID: 84857560067     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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