Semiotics and place branding: The influence of the built and natural environment in city logos

Towards Effective Place Brand Management: Branding European Cities and Regions

Volumn , Issue , 2010, Pages 205-221

  Warnaby, Gary ^a   Medway, Dominic ^b  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

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EID: 84857545204     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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