The corporate communications scorecard: A framework for managing and evaluating communication strategies

Public Relations Metrics: Research and Evaluation

Volumn , Issue , 2009, Pages 139-153

  Zerfass, Ansgar ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84857427856     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203877234-15     Document Type: Chapter

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