How to get your messages retweeted

MIT Sloan Management Review

Volumn 53, Issue 2, 2012, Pages 61-66

  Malhotra, Arvind ^a   Malhotra, Claudia Kubowicz ^b   See, Alan ^c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c Berry Network   (United States)

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[No Author keywords available]

Indexed keywords

EID: 84856925698     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (4)

1. M. McNaughton, "77% of Fortune Global 100 Companies Use Twitter," March 18, 2011, www.therealtimereport.com.
2. "Infographic: Twitter vs Facebook Demographics," December 21, 2010, www.digitalbuzzblog.com.
3. B.J. Jansen, M. Zhang, K. Sobel and A. Chowdury, "Twitter Power: Tweets as Electronic Word of Mouth," Journal of the American Society for Information Science and Technology 60, no. 11 (2009): 2169-2188.
4. D. Boyd, S. Golder and G. Lotan, "Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter" (paper delivered at the 2010 43rd Hawaii International Conference on System Sciences, Honolulu, Hawaii, Jan. 5-8, 2010).