CEO credibility, perceived organizational reputation, and employee engagement

Public Relations Review

Volumn 38, Issue 1, 2012, Pages 171-173

  Men, Linjuan Rita ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

CEO credibility; Employee engagement; Organizational reputation

Indexed keywords

EID: 84856676320     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.12.011     Document Type: Article

References (6)

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2. Fombrun, Van Riel C.J. Fame & fortune 2004, Pearson Education, Inc., Upper Saddle River, NJ.
3. O'Keefe D.J. Persuasion: Theory and research 2002, Sage Publications, Inc. 2nd edn.
4. Park D., Berger B.K. The presentation of CEOs in the press, 1990-2000: Increasing salience, positive valence, and a focus on competency and personal dimensions of image. Journal of Public Relations Research 2004, 16:93-125.
5. Pornpitakpan C. Validation of the celebrity endorsers' credibility scale: Evidence from Asians. Journal of Marketing Management 2003, 19:179-195.
6. Saks A.M., Rotman J.L. Antecedents and consequences of employee engagement. Journal of Managerial Psychology 2006, 21:600-618.