메뉴 건너뛰기
Operations Research Letters
Volumn 40, Issue 2, 2012, Pages 123-127
Impact of discounting and competition on benefit of decentralization with strategic customers
Author keywords

Decentralization; Discounting; Retailer competition; Strategic customer behavior
Indexed keywords

DECENTRALIZATION; DISCOUNTING; DRIVING FACTORS; MARGINALIZATION; STRATEGIC CUSTOMER BEHAVIOR;
EID: 84856607668     PISSN: 01676377     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.orl.2011.11.009     Document Type: Article
Times cited : (15)
References (11)
  • 1
    • 33644690816 scopus 로고    scopus 로고
    • Benefits of channel discord in the sale of durable goods
    • DOI 10.1287/mksc.1050.0143
    • A. Arya, and B. Mittendorf Benefits of channel discord in the sale of durable goods Marketing Science 25 2006 91 96 (Pubitemid 43333335)
    • (2006) Marketing Science , vol.25 , Issue.1 , pp. 91-96
    • Arya, A.1    Mittendorf, B.2
  • 2
    • 0001473252 scopus 로고
    • Optimal price skimming by a monopolist facing rational consumers
    • D. Besanko, and W.L. Winston Optimal price skimming by a monopolist facing rational consumers Management Science 36 1990 555 567
    • (1990) Management Science , vol.36 , pp. 555-567
    • Besanko, D.1    Winston, W.L.2
  • 4
    • 67649922243 scopus 로고    scopus 로고
    • Purchasing, pricing and quick response in the presence of strategic consumers
    • G.P. Cachon, and R. Swinney Purchasing, pricing and quick response in the presence of strategic consumers Management Science 55 2009 497 511
    • (2009) Management Science , vol.55 , pp. 497-511
    • Cachon, G.P.1    Swinney, R.2
  • 7
    • 61849162332 scopus 로고    scopus 로고
    • Strategic capacity rationing to induce early purchases
    • Q. Liu, and G. van Ryzin Strategic capacity rationing to induce early purchases Management Science 54 2008 1115 1131
    • (2008) Management Science , vol.54 , pp. 1115-1131
    • Liu, Q.1    Van Ryzin, G.2
  • 8
    • 33745800084 scopus 로고    scopus 로고
    • Minding the store: Analyzing customers, best buy decides not all are welcome; Retailer aims to outsmart dogged bargain-hunters, and coddle big spenders; Looking for 'Barrys' and 'Jills
    • (Retrieved)
    • G. McWilliams Minding the store: analyzing customers, best buy decides not all are welcome; retailer aims to outsmart dogged bargain-hunters, and coddle big spenders; looking for 'Barrys' and 'Jills' The Wall Street Journal 2004 (Retrieved)
    • (2004) The Wall Street Journal
    • McWilliams, G.1
  • 9
    • 34548756657 scopus 로고    scopus 로고
    • Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games
    • H. Nair Intertemporal price discrimination with forward-looking consumers: application to the US market for console video-games Quantitative Marketing and Economics 5 2007 239 292
    • (2007) Quantitative Marketing and Economics , vol.5 , pp. 239-292
    • Nair, H.1
  • 10
    • 14844317461 scopus 로고    scopus 로고
    • A micromodel of new product adoption with heterogeneous and forward-looking consumers: Application to the digital camera category
    • I. Song, and P. Chintagunta A micromodel of new product adoption with heterogeneous and forward-looking consumers: application to the digital camera category Quantitative Marketing and Economics 1 2003 371 407
    • (2003) Quantitative Marketing and Economics , vol.1 , pp. 371-407
    • Song, I.1    Chintagunta, P.2
  • 11
    • 61849107375 scopus 로고    scopus 로고
    • Strategic customer behavior, commitment, and supply chain performance
    • X. Su, and F. Zhang Strategic customer behavior, commitment, and supply chain performance Management Science 54 2008 1759 1773
    • (2008) Management Science , vol.54 , pp. 1759-1773
    • Su, X.1    Zhang, F.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.