Brand awareness and engagement: a case study in healthcare social media.

Frontiers of health services management

Volumn 28, Issue 2, 2011, Pages 29-33

  Sharp, John ^a  

^a LERNER RESEARCH INSTITUTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER; HEALTH CARE FACILITY; NOTE; PATIENT PARTICIPATION; PRIVATE HOSPITAL; PUBLIC RELATIONS; SOCIAL MEDIA;

COMMUNITY-INSTITUTIONAL RELATIONS; CONSUMER PARTICIPATION; HEALTH FACILITIES; HOSPITALS, RELIGIOUS; PATIENT PARTICIPATION; SOCIAL MEDIA;

EID: 84856598638     PISSN: 07488157     EISSN: None     Source Type: Journal    
DOI: 10.1097/01974520-201110000-00005     Document Type: Note

References (0)