A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining

Tourism Management

Volumn 33, Issue 4, 2012, Pages 731-740

  Rong, Jia ^a   Vu, Huy Quan ^a   Law, Rob ^b   Li, Gang ^a  

^a DEAKIN UNIVERSITY   (Australia)

^b THE HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Association rules; Browsers; Data mining; Electronic word of mouth; Hong Kong; Machine learning; Outbound tourism; Sharers

Indexed keywords

COMMUNICATION NETWORK; CONSUMPTION BEHAVIOR; DATA MINING; DATA SET; DECISION MAKING; LEARNING; LEISURE INDUSTRY; PREFERENCE BEHAVIOR; TOURISM MANAGEMENT; TOURISM MARKET; WORLD WIDE WEB;

CHINA; HONG KONG;

EID: 84856494752     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.08.006     Document Type: Article

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