Segmenting indigenous tourists from a serious leisure perspective

Journal of Vacation Marketing

Volumn 18, Issue 1, 2012, Pages 17-29

  Tsung Chiung, Wu ^a   Chyong Ru, Liu ^b   Wan chen, Yu ^c  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^b National Chiayi University ^*  (Taiwan)

^c NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

indigenous tourism; market segmentation; serious leisure perspectives

Indexed keywords

EID: 84856245753     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766711431768     Document Type: Article

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