Exploring the preference of customers between financial companies and agents based on TCA

Knowledge-Based Systems

Volumn 27, Issue , 2012, Pages 137-151

  Fang, Sheng Kai ^a   Shyng, Jhieh Yu ^b   Lee, Wen Shiung ^c   Tzeng, Gwo Hshiung ^a,d  

^a KAINAN UNIVERSITY   (Taiwan)

^b LAN YANG INSTITUTE OF TECHNOLOGY   (Taiwan)

^c TAMKANG UNIVERSITY   (Taiwan)

^d NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Customer relationship management (CRM); Data mining; Flow graph; Formal concept analysis (FCA); Rough set theory (RST); Transaction cost analysis (TCA)

Indexed keywords

CUSTOMER RELATIONSHIP MANAGEMENT; FLOW GRAPH; FORMAL CONCEPT ANALYSIS; ROUGH SET; TRANSACTION COST ANALYSIS;

COST ACCOUNTING; COST BENEFIT ANALYSIS; DATA FLOW ANALYSIS; DATA MINING; DECISION TABLES; DECISION THEORY; FINANCE; GRAPHIC METHODS; PUBLIC RELATIONS; ROUGH SET THEORY; SALES;

CUSTOMER SATISFACTION;

EID: 84855961003     PISSN: 09507051     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.knosys.2011.09.003     Document Type: Article

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