Assessing the market potential for a local food product: Evidence from a non-hypothetical economic experiment

British Food Journal

Volumn 114, Issue 1, 2012, Pages 19-39

  Akaichi, Faical ^a   Gil, José M ^b   Nayga, Rodolfo M ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

^b Edifici ESAB   (Spain)

Author keywords

Consumer behaviour; Experimental auctions; Food products; Market research; Mongeta Ganxet; Prices; Random nth price; Reference prices; Sample selection model; Spain; Willingness to pay

Indexed keywords

EID: 84855748959     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701211197347     Document Type: Article

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