Community Involvement in the Development and Feedback About a Colorectal Cancer Screening Media Campaign in Ohio Appalachia

Health Promotion Practice

Volumn 12, Issue 4, 2011, Pages 589-599

  Katz, Mira L ^a   Reiter, Paul ^b   Fickle, Darla ^a   Heaner, Sarah ^c   Sim, Courtney ^d   Lehman, Amy ^e   Paskett, Electra D ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c SHEPHERD CENTER   (United States)

^d Meigs County Cancer Initiative Inc   (United States)

^e OHIO STATE UNIVERSITY   (United States)

Author keywords

Appalachia, health disparities; colon cancer screening

Indexed keywords

AGED; ARTICLE; COLORECTAL TUMOR; CONSUMER; FEEDBACK SYSTEM; FEMALE; HUMAN; MALE; MASS MEDIUM; MASS SCREENING; METHODOLOGY; MIDDLE AGED; PROGRAM DEVELOPMENT; UNITED STATES;

AGED; APPALACHIAN REGION; COLORECTAL NEOPLASMS; CONSUMER PARTICIPATION; FEEDBACK; FEMALE; HUMANS; MALE; MASS MEDIA; MASS SCREENING; MIDDLE AGED; OHIO; PROGRAM DEVELOPMENT;

EID: 84855738947     PISSN: 15248399     EISSN: 15526372     Source Type: Journal    
DOI: 10.1177/1524839909353736     Document Type: Article

References (35)

1. Abramson R., Haskell J., (Eds.). (2006). Encyclopedia of Appalachia. Knoxville: The University of Tennessee Press.
2. American Cancer Society. (2008). Colorectal cancer facts and figures. Atlanta, GA: Author.
3. American Cancer Society, Ohio Division. (2005). Ohio cancer facts and figures. Columbus, OH: Author.
4. Appalachia Community Cancer Network. (2009). The cancer burden in Appalachia. Available from http://www.accnweb.com/
5. Baier M. Calonge N. Cutter G. McClatchey M. Schoentgen S. Hines S., et al. (2000). Validity of self-reported colorectal cancer screening behavior. Cancer Epidemiology, Biomarkers & Prevention, 9, 229-232.
6. Bandura A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice Hall.
7. Bowen D. Hickman K. M. Powers D. (1997). Importance of psychological variables in understanding risk perceptions and breast cancer screening of African American women. Womens Health, 3: 227-242.
8. Brawarsky P. Brooks D. R. Mucci L. A. Wood P. A. (2004). Effect of physician recommendation and patient adherence on rates of colorectal cancer testing. Cancer Detection and Prevention, 28, 260-268.
9. Broadwater C. Heins J. Hoelscher C. Mangone A. Rozanas C. (2004). Skin and colon cancer media campaigns in Utah. Preventing Chronic Disease, 1(4), A18.
10. Centers for Disease Control and Prevention. (2002). Cancer death rates—Appalachia, 1994-1998. Morbidity and Mortality Weekly Report, 51, 527-529.
11. Centers for Disease Control and Prevention, Division of Cancer Prevention and Control. (2008). Screen for Life campaign. Retrieved from http://www.cdc.gov/cancer/colorectal/sfl/
12. Coughlin S. S. Thompson T. D. (2004). Colorectal cancer screening practices among men and women in rural and nonrural areas of the United States, 1999. Journal of Rural Health, 20, 118-124.
13. Evans W. D. Uhrig J. Davis K. McCormack L. (2009). Efficacy methods to evaluate health communication and marketing campaigns. Journal of Health Communication, 14, 315-330.
14. Fisher J. L. Engelhardt H. L. Stephens J. A. Smith B. R. Haydu G. G. Indian R. W., et al. (2008). Cancer-related disparities among residents of Appalachia Ohio. Journal of Health Disparities Research and Practice, 2, 61-74.
15. Friedell G. Linville L. H. Hullet S. (1998). Cancer control in rural Appalachia. Cancer, 83, 1868-1871.
16. Hannon P. Lloyd G. P. Viswanath K. Smith T. Basen-Engquist K. Vernon S. W., et al. (2009). Mass media and marketing communication promoting primary and secondary cancer prevention. Journal of Health Communication, 14, 30-37.
17. Holmes-Rovner M. Williams G. A. Hoppough S. Quillan L. Butler R. Given C. W. (2002). Colorectal cancer screening barriers in persons with low income. Cancer Practice, 10, 240-247.
18. Hornik R. (2002). Public health communication: Making sense of contradictory evidence. In Public health communication: Evidence for behavior change (pp. 1-22). Mahwah, NJ: Lawrence Erlbaum.
19. Katz M. L. James A. S. Pignone M. P. Hudson M. A. Jackson E. Oates V., et al. (2004). Colorectal cancer screening among African American church members: A qualitative and quantitative study of patient-provider communication. BMC Public Health, 4, 62.
20. Klabunde C. N. Vernon S. W. Nadel M. R. Breen N. Seeff L. C. Brown M. L. (2005). Barriers to colorectal cancer screening: A comparison of reports from primary care physicians and average-risk adults. Medical Care, 43, 939-944.
21. Lafata J. E. Divine G. Moon C. Williams L. K. (2006). Patient-physician colorectal cancer screening discussions and screening use. American Journal of Preventive Medicine, 31, 202-209.
22. Levin B. Smith R. A. Feldman G. E. Colditz G. A. Fletcher R. H. Nadel M. Rothenberger D. A., et al. (2002). Promoting early detection tests for colorectal carcinoma and adenomatous polyps: A framework for action: the strategic plan of the National Colorectal Cancer Roundtable. Cancer, 95, 1618-1628.
23. Ohio Department of Health, Center for Public Health Data and Statistics. (2000). 1998 Ohio Family Health Survey and Ohio Small Area Estimation Survey. Retrieved December 7, 2009, from http://www.odh.ohio.gov/healthStats/survey/ofhsanalysis.aspx
24. Ohio State Medical Board. (2002). Registered physicians with the board as of December 31, 2002. Retrieved December 7, 2009, from http://www.med.ohio.gov/
25. Pignone M. Rich M. Teutsch S. M. Berg A. O. Lohr K. N. (2002). Screening for colorectal cancer in adults at average-risk: A summary of the evidence for the U.S. Preventive Services Task Force. Annals of Internal Medicine, 137, 132-141.
26. Rudd R. E. Comings J. P. (1994). Learner developed materials: An empowering product. Health Education Quarterly, 21, 313-327.
27. Schroy P. C. 3rd Glick J. T. Robinson P. A. Lydotes M. A. Evans S. R. Emmons K. M. (2008). Has the surge in media attention increased public awareness about colorectal cancer and screening? Journal of Community Health, 33, 1-9.
28. Smith R. A. Cokkinides V. Eyre H. J. (2007). Cancer screening in the United States, 2007: A review of current guidelines, practices, and prospects. CA: A Cancer Journal of Clinicians, 57, 90-104.
29. Southwell B. G. Barmada C. H. Hornik R. C. Maklan D. M. (2002). Can we measure encoded exposure? Validation evidence from a national campaign. Journal of Health Communication, 7, 445-453.
30. United States Department of Agriculture. (2006). Economic research service. Ohio Data Set, Bureau of the Census. Retrieved December 7, 2009, from http://ers.usda.gov/data/povertyrates/povlistpct.asp?longnames=oh&st=oh&sf
31. Vernon S. W. (1997). Participation in colorectal cancer screening: A review. Journal of the National Cancer Institute, 89, 1406-1422.
32. Vernon S. W. Meissner H. Klabunde C. Rimer B. K. Ahnen D. J. Bastani R., et al. (2004). Measures for ascertaining use of colorectal cancer screening in behavioral, health services, and epidemiologic research. Cancer Epidemiology, Biomarkers & Prevention, 13, 898-905.
33. Viswanath K. (2005). Science and society. The communications revolution and cancer control. Nature Reviews: Cancer, 5, 828-835.
34. Winawer S. Fletcher R. Rex D. Bond J. Burt R. Ferrucci J., et al. (2003). Colorectal cancer screening and surveillance: Clinical guidelines and rationale—Update based on new evidence. Gastroenterology, 124, 544-560.
35. Yancey A. K. Tanjasiri S. P. Klein M. Tunder J. (1995). Increased cancer screening behavior in women of color by culturally sensitive video exposure. Preventive Medicine, 24, 142-148.