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Volumn , Issue , 2012, Pages 1-8

Introduction to visual marketing

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[No Author keywords available]

Indexed keywords


EID: 84855709794     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809617     Document Type: Editorial
Times cited : (10)

References (13)
  • 1
    • 33750166668 scopus 로고    scopus 로고
    • See what you want to see: Motivational influences on visual perception
    • Balcetis, E., & Dunning, D. (2006). See what you want to see: Motivational influences on visual perception. Journal of Personality and Social Psychology, 91, 612-625.
    • (2006) Journal of Personality and Social Psychology , vol.91 , pp. 612-625
    • Balcetis, E.1    Dunning, D.2
  • 3
    • 33646427728 scopus 로고    scopus 로고
    • Dressed for the occasion: Font-product congruity in the perception of logotype
    • Doyle, J. R., & Bottomley, P. A. (2006). Dressed for the occasion: Font-product congruity in the perception of logotype. Journal of Consumer Psychology, 16(2), 112-123.
    • (2006) Journal of Consumer Psychology , vol.16 , Issue.2 , pp. 112-123
    • Doyle, J.R.1    Bottomley, P.A.2
  • 4
    • 0018483427 scopus 로고
    • Integration of verbal and visual information as evidenced by distortions in picture memory
    • Gentner, D., & Loftus, E. F. (1979). Integration of verbal and visual information as evidenced by distortions in picture memory. American Journal of Psychology, 92(2), 363-375.
    • (1979) American Journal of Psychology , vol.92 , Issue.2 , pp. 363-375
    • Gentner, D.1    Loftus, E.F.2
  • 8
    • 0001491930 scopus 로고
    • The role of imagery in information processing: Review and extensions
    • MacInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13(4), 473-491.
    • (1987) Journal of Consumer Research , vol.13 , Issue.4 , pp. 473-491
    • MacInnis, D.J.1    Price, L.L.2
  • 9
    • 0030639742 scopus 로고    scopus 로고
    • A computational theory of executive cognitive processes and multiple-task performance: Part 1. basic mechanisms
    • Meyer, D. E., & Kieras, D. E. (1997). A computational theory of executive cognitive processes and multiple-task performance: Part 1. Basic mechanisms. Psychological Review, 112(1), 3-65.
    • (1997) Psychological Review , vol.112 , Issue.1 , pp. 3-65
    • Meyer, D.E.1    Kieras, D.E.2
  • 11
    • 0032215040 scopus 로고    scopus 로고
    • Eye movements in reading and information processing: 20 years of research
    • Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124(3), 372-422.
    • (1998) Psychological Bulletin , vol.124 , Issue.3 , pp. 372-422
    • Rayner, K.1
  • 12
    • 0000716619 scopus 로고
    • Eye fixations can save the world: A critical evaluation and a comparison between eye fixations and other information processing methodologies
    • Russo, J. E. (1978). Eye fixations can save the world: A critical evaluation and a comparison between eye fixations and other information processing methodologies. Advances in Consumer Research, 2, 561-570.
    • (1978) Advances in Consumer Research , vol.2 , pp. 561-570
    • Russo, J.E.1
  • 13
    • 0030515676 scopus 로고    scopus 로고
    • Consumption vocabulary and preference formation
    • West, P. M., Brown, C. L., & Hoch, S. J. (1996). Consumption vocabulary and preference formation. Journal of Consumer Research, 23(2), 120-135.
    • (1996) Journal of Consumer Research , vol.23 , Issue.2 , pp. 120-135
    • West, P.M.1    Brown, C.L.2    Hoch, S.J.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.