Use of Web 2.0 technology to enhance customer relationships

PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region

Volumn , Issue , 2008, Pages

  Wagner, Christian ^a   Back, Andrea ^b   Koenig, Wolfgang ^c   Keller, Elke Simon ^d  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c GOETHE UNIVERSITY   (Germany)

^d SAP Research SRC Shanghai   (China)

Author keywords

Blog; Customer relationship management; Web 2.0; Wiki

Indexed keywords

BLOG; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIPS; WEB 2.0; WIKI; WIN-WIN;

CUSTOMER SATISFACTION; INFORMATION SYSTEMS; PUBLIC RELATIONS; SUSTAINABLE DEVELOPMENT; WEB SERVICES;

SALES;

EID: 84855579937     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)