Integrating social media in the marketing mix: The case of best practice

Learned Publishing

Volumn 25, Issue 1, 2012, Pages 17-20

  Kenneway, Melinda ^a   Rapple, Charlie ^a  

^a TBI Communications Limited   (United Kingdom)

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EID: 84855569566     PISSN: 09531513     EISSN: None     Source Type: Journal    
DOI: 10.1087/20120103     Document Type: Article

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