Social coupons as a marketing strategy: A multifaceted perspective

Journal of the Academy of Marketing Science

Volumn 40, Issue 1, 2012, Pages 120-136

  Kumar, V ^a   Rajan, Bharath ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Customer acquisition; Customer retention; Long term profitability; Short term profitability; Social coupons

Indexed keywords

EID: 84855324709     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0283-0     Document Type: Article

References (16)

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