Internet positioning and performance of e-tailers: An empirical analysis

Electronic Commerce Research and Applications

Volumn 9, Issue 3, 2010, Pages 237-248

  Serrano Cinca, Carlos ^a   Fuertes Callén, Yolanda ^a   Gutiérrez Nieto, Begoña ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Dot com firms; E Commerce; Internet positioning; Non financial information; Principal components analysis; Search engine optimization

Indexed keywords

COMPETITION; ELECTRONIC COMMERCE; SALES; SEARCH ENGINES; WEB CRAWLER; WEBSITES;

DOT-COM FIRMS; INTERNET POSITIONING; NON-FINANCIAL INFORMATIONS; PRINCIPAL COMPONENTS ANALYSIS; SEARCH ENGINE OPTIMIZATIONS;

PRINCIPAL COMPONENT ANALYSIS;

EID: 84855275481     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.09.001     Document Type: Article

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