The diffusion of mobile data services and applications: Exploring the role of habit and its antecedents

Telecommunications Policy

Volumn 36, Issue 1, 2012, Pages 69-81

  Kim, Byoungsoo ^a  

^a Seoul Women University   (South Korea)

Author keywords

App store; Habit; Mobile applications; Mobile data services; Perceived monetary value

Indexed keywords

APP STORE; HABIT; MOBILE APPLICATIONS; MOBILE DATA SERVICE; PERCEIVED MONETARY VALUE;

PUBLIC POLICY; RESEARCH;

BEHAVIORAL RESEARCH;

EID: 84555191170     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2011.11.011     Document Type: Article

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