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Volumn , Issue , 2009, Pages 62-76

Branding and positioning an African capital city: The case of Tshwane in South Africa

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84555163293     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (5)

References (20)
  • 1
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    • BBC News
    • Available online at:
    • BBC News (2005) Pretoria name change is approved. Available online at: http://news.bbc.co.uk/2/hi/africa/4584211.stm
    • (2005) Pretoria name change is approved
  • 2
    • 84890990843 scopus 로고    scopus 로고
    • Available at:
    • Birns, H. (2009) This is a time of opportunity. Available at: http://www.travelhub.co.za/index.asp?page=article&usrid=33294
    • (2009) This is a time of opportunity
    • Birns, H.1
  • 3
    • 51249148671 scopus 로고    scopus 로고
    • International business tourism: destination Dublin or destination Ireland?
    • Byrne, P. and Skinner, H. (2007) International business tourism: destination Dublin or destination Ireland? Journal of Travel & Tourism Marketing 22(3-4), 55-65.
    • (2007) Journal of Travel & Tourism Marketing , vol.22 , Issue.3-4 , pp. 55-65
    • Byrne, P.1    Skinner, H.2
  • 5
    • 84891003993 scopus 로고    scopus 로고
    • City of Tshwane
    • Tshwane Visitors, Tshwane, South Africa
    • City of Tshwane (2003) Experience Tshwane Township Culture, 2003-2004. Tshwane Visitors, Tshwane, South Africa.
    • (2003) Experience Tshwane Township Culture, 2003-2004
  • 6
    • 84890970935 scopus 로고    scopus 로고
    • City of Tshwane
    • City of Tshwane Tourism Division, Tshwane, South Africa
    • City of Tshwane (2005) Marketing and Promotion Plan. City of Tshwane Tourism Division, Tshwane, South Africa.
    • (2005) Marketing and Promotion Plan
  • 7
    • 75349106443 scopus 로고    scopus 로고
    • City break motivation: the case of Dublin-a successful national capital
    • Dunne, G., Buckley, J. and Flanagan, S. (2007) City break motivation: the case of Dublin-a successful national capital. Journal of Travel & Tourism Marketing 22(3-4), 95-107.
    • (2007) Journal of Travel & Tourism Marketing , vol.22 , Issue.3-4 , pp. 95-107
    • Dunne, G.1    Buckley, J.2    Flanagan, S.3
  • 8
    • 0142009945 scopus 로고    scopus 로고
    • Tourist's perceptions of safety and security while visiting Cape Town
    • George, R. (2003) Tourist's perceptions of safety and security while visiting Cape Town. Tourism Management 24, 575-585.
    • (2003) Tourism Management , vol.24 , pp. 575-585
    • George, R.1
  • 13
    • 51249143979 scopus 로고    scopus 로고
    • The impact of domestic tourism on perceptions of Australia's national capital
    • Mules, T., Pforr, C. and Ritchie, B.W. (2007) The impact of domestic tourism on perceptions of Australia's national capital. Journal of Travel & Tourism Marketing 22(3-4), 35-53.
    • (2007) Journal of Travel & Tourism Marketing , vol.22 , Issue.3-4 , pp. 35-53
    • Mules, T.1    Pforr, C.2    Ritchie, B.W.3
  • 14
    • 51249146733 scopus 로고    scopus 로고
    • Capital City Tourism: perspectives from Wellington
    • Pearce, D.G. (2007) Capital City Tourism: perspectives from Wellington. Journal of Travel & Tourism Marketing 22(3-4), 7-20.
    • (2007) Journal of Travel & Tourism Marketing , vol.22 , Issue.3-4 , pp. 7-20
    • Pearce, D.G.1
  • 15
    • 69249210554 scopus 로고    scopus 로고
    • National capital branding: a comparative case study of Canberra, Australia and Wellington, New Zealand
    • Peirce, S. and Ritchie, B.W. (2007) National capital branding: a comparative case study of Canberra, Australia and Wellington, New Zealand. Journal of Travel & Tourism Marketing 22(3-4), 67-78.
    • (2007) Journal of Travel & Tourism Marketing , vol.22 , Issue.3-4 , pp. 67-78
    • Peirce, S.1    Ritchie, B.W.2
  • 16
    • 34547163848 scopus 로고    scopus 로고
    • Positioning the city product as an international tourism destination: evidence from South Africa
    • Prayag, G. (2007) Positioning the city product as an international tourism destination: evidence from South Africa. Tourism 55(2), 139-155.
    • (2007) Tourism , vol.55 , Issue.2 , pp. 139-155
    • Prayag, G.1
  • 17
    • 75349098645 scopus 로고    scopus 로고
    • Special issue, Journal of Travel & Tourism Marketing: Marketing National Capital Cities. Editorial
    • Ritchie, B.W. and Maitland, R. (2007) Special issue, Journal of Travel & Tourism Marketing: Marketing National Capital Cities. Editorial. Journal of Travel & Tourism Marketing 22(3-4), 1-5.
    • (2007) Journal of Travel & Tourism Marketing , vol.22 , Issue.3-4 , pp. 1-5
    • Ritchie, B.W.1    Maitland, R.2
  • 18
    • 84890994889 scopus 로고    scopus 로고
    • TravelHub. Available at:
    • Sandras, D. (2005) Pretoria name change 'confusing'. TravelHub. Available at: www.travelhub.co.za/index.asp?page=article&profile
    • (2005) Pretoria name change 'confusing'
    • Sras, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.