Food marketing to children through toys: Response of restaurants to the first U.S. toy ordinance

American Journal of Preventive Medicine

Volumn 42, Issue 1, 2012, Pages 56-60

  Otten, Jennifer J ^a   Hekler, Eric B ^a   Krukowski, Rebecca A ^b   Buman, Matthew P ^a   Saelens, Brian E ^c   Gardner, Christopher D ^a   King, Abby C ^a  

^a STANFORD UNIVERSITY SCHOOL OF MEDICINE   (United States)

^b UNIVERSITY OF ARKANSAS FOR MEDICAL SCIENCES   (United States)

^c UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BEVERAGE; CATERING SERVICE; DEMOGRAPHY; FAST FOOD; FOOD; HEALTH PROMOTION; HUMAN; LAW; MARKETING; MEAL; NUTRITIONAL VALUE; OUTCOME ASSESSMENT; RECREATION; REVIEW; SCORING SYSTEM; UNITED STATES;

EID: 84155179204     PISSN: 07493797     EISSN: 18732607     Source Type: Journal    
DOI: 10.1016/j.amepre.2011.08.020     Document Type: Article

References (11)

1. Federal Trade Commission Marketing food to children and adolescents: a review of industry expenditures, activities, and self-regulation: a Federal Trade Commission report to Congress 2008
2. IOM (U.S.) Committee on Food Marketing and the Diets of Children and Youth J.M. McGinnis, J.A. Gootman, V.I. Kraak Food marketing to children and youth: threat or opportunity? 2006 National Academies Press Washington DC
3. IOM (U.S.) Committee on Prevention of Obesity in Children and Youth J. Koplan, C.T. Liverman, V.I. Kraak IOM (U.S.) Food and Nutrition Board, IOM (U.S.) Board on Health Promotion and Disease Prevention Preventing childhood obesity: health in the balance 2005 National Academies Press Washington DC
4. J.L. Harris, M.B. Schwartz, K.D. Brownell Fast food FACTS: evaluating fast food nutrition and marketing to youth Nov 2010 Rudd Center for Food Policy and Obesity fastfoodmarketing.org/media/FastFoodFACTS-Report.pdf
5. Yeager Ken Santa Clara County Board of Supervisors An ordinance of the board of supervisors of the County of Santa Clara adding chapter XXII of division A18 to the County of Santa Clara ordinance code relating to toys and other incentives with restaurant food www.sccgov.org/sites/sccphd/en-us/Media/ Documents/2010PressReleaseArchive/13APublic%20Health%20Department%20(DEP) -cdip-attachments-ToyOrdinance%20No.%20NS-300.820-8-5-10%5B1%5D.pdf
6. D. Peddycord Report regarding public health ordinance on childhood obesity Santa Clara County Department of Public Health www.sccgov.org/keyboard/ attachments/BOS%20Agenda/2010/March%2023,%202010/202926759/ KeyboardTransmittalWeb202996428.PDF
7. R. Krukowski, K. Eddings, D. West The Children's Menu Assessment (CMA): development and evaluation of a tool for evaluating children's menus J Am Diet Assoc 111 6 2011 884 888
8. B.E. Saelens, K. Glanz, J.F. Sallis, L.D. Frank Nutrition Environment Measures Study in Restaurants (NEMS-R): development and evaluation Am J Prev Med 32 2007 273 281 (Pubitemid 46441743)
9. M. Martinez San Francisco overrides mayoral veto, bans Happy Meals with toys CNN 2010, Nov 23
10. M.A. Beck Neb. bill would ban toys in fast-food kids' meals 2011, Feb 1 The Associated Press
11. L. Robbins Nutrition standards urged for meals with toys 2011, Apr 5 New York Times City Room