Teaching and studying marketing history: a personal journey

Journal of Historical Research in Marketing

Volumn 1, Issue 2, 2009, Pages 189-199

  Savitt, Ronald ^a  

^a The University of Vermont   (United States)

Author keywords

History; Learning; Marketing theory; Research work; Teaching

Indexed keywords

EID: 83455226046     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557500910974578     Document Type: Review

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