Introducing the Ad ECG: How the set-top box tracks the lifeline of television

Journal of Advertising Research

Volumn 51, Issue 4, 2011, Pages 586-593

  Kent, Robert J ^a   Schweidel, David A ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

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EID: 83455225274     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-4-586-593     Document Type: Article

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