Seizing the potential of 'big data'

McKinsey Quarterly

Volumn , Issue 4, 2011, Pages 103-109

  Bughin, Jacques ^a   Livingston, John ^b   Marwaha, Sam ^c  

^a MCKINSEY AND COMPANY   (United States)

^b Chicago Office   (United States)

^c New York Office   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 83455203404     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. A mash up is a Web application that combines multiple sources of data into a single tool.