-
1
-
-
0002531628
-
The effect of purchase class knowledge on information search behavior
-
Brucks M., 1985. The effect of purchase class knowledge on information search behavior, Journal of Consumer Research, 12, 1-16.
-
(1985)
Journal of Consumer Research
, vol.12
, pp. 1-16
-
-
Brucks, M.1
-
2
-
-
0002792409
-
Market segmentation, product differentiation and marketing strategies
-
Dickinson P. R., Ginter J. L., 1987. Market segmentation, product differentiation and marketing strategies, The Journal of Marketing, 2, 1-10.
-
(1987)
The Journal of Marketing
, vol.2
, pp. 1-10
-
-
Dickinson, P.R.1
Ginter, J.L.2
-
7
-
-
85157141749
-
La percezione del consumatore di prodotti biologici per una corretta strategia di marketing. Una verifica alle politiche dei negozi specializzati
-
communication to, 27-28 March, 2003, Arezzo
-
Gaviglio A., Pirani A. 2003. La percezione del consumatore di prodotti biologici per una corretta strategia di marketing. Una verifica alle politiche dei negozi specializzati, communication to the First International conference: "Zootecnia biologica: esperienze nazionali e internazionali a confronto", 27-28 March 2003, Arezzo.
-
(2003)
The First International Conference: "Zootecnia Biologica: Esperienze Nazionali e Internazionali a Confronto"
-
-
Gaviglio, A.1
Pirani, A.2
-
8
-
-
85157266149
-
Un modello multicriterio "fuzzy" per la valutazione di strategie di marketing. Applicazione al settore distributivo del comparto delle produzioni biologiche
-
Gaviglio A., Pirani A., 2005. Un modello multicriterio "fuzzy" per la valutazione di strategie di marketing. Applicazione al settore distributivo del comparto delle produzioni biologiche, Rivista di Economia agraria, 3, 499-523.
-
(2005)
Rivista di Economia Agraria
, vol.3
, pp. 499-523
-
-
Gaviglio, A.1
Pirani, A.2
-
11
-
-
0000470917
-
Cluster analysis in marketing research: Review and suggestions for application
-
Girish P., Stewart D. W. 1983. Cluster analysis in marketing research: review and suggestions for application, Journal of Marketing Research, Vol. 20, 2, 134-148.
-
(1983)
Journal of Marketing Research
, vol.20
, Issue.2
, pp. 134-148
-
-
Girish, P.1
Stewart, D.W.2
-
12
-
-
0003178524
-
A new approach to market segmentation
-
Green P. E. 1977. A new approach to market segmentation, Business Horizons, 20, 61-73.
-
(1977)
Business Horizons
, vol.20
, pp. 61-73
-
-
Green, P.E.1
-
13
-
-
0040449149
-
Consumer segmentation via latent class analysis
-
Green P. E., Carmone F. J., Wachspress D. P., 1976. Consumer segmentation via latent class analysis, Journal of Consumer Research, 3, 217-222.
-
(1976)
Journal of Consumer Research
, vol.3
, pp. 217-222
-
-
Green, P.E.1
Carmone, F.J.2
Wachspress, D.P.3
-
20
-
-
0000996227
-
Market segment response to the marketing decision variable
-
McCann J. M., 1974. Market segment response to the marketing decision variable, Journal of Marketing Research, 11, 399-412.
-
(1974)
Journal of Marketing Research
, vol.11
, pp. 399-412
-
-
McCann, J.M.1
-
21
-
-
0345122604
-
Consumer knowledge assessment
-
Park C. W., Mothersbaugh D. L. and Feick L., 1994. Consumer knowledge assessment, Journal of Consumer Research, 21, 71-82.
-
(1994)
Journal of Consumer Research
, vol.21
, pp. 71-82
-
-
Park, C.W.1
Mothersbaugh, D.L.2
Feick, L.3
-
22
-
-
0000470917
-
Cluster analysis in marketing research: Review and suggestions for application
-
Punj G., Stewart D. W., 1983. Cluster analysis in marketing research: review and suggestions for application, Journal of Marketing Research, 20, 134-148.
-
(1983)
Journal of Marketing Research
, vol.20
, pp. 134-148
-
-
Punj, G.1
Stewart, D.W.2
-
23
-
-
0001892369
-
Production differentiation and market segmentation as alternative marketing strategies
-
Smith W., 1956. Production differentiation and market segmentation as alternative marketing strategies, Journal of Marketing Research, 21, 3-8.
-
(1956)
Journal of Marketing Research
, vol.21
, pp. 3-8
-
-
Smith, W.1
-
25
-
-
85157062258
-
How much do European consumers know and believe to know about fish
-
20.10.1005
-
Verbeke W., Peniak Z., 2005. How much do European consumers know and believe to know about fish, SEAFOODplus, News Item, 20.10.1005.
-
(2005)
SEAFOODplus, News Item
-
-
Verbeke, W.1
Peniak, Z.2
-
26
-
-
20644435802
-
Consumer perception versus scientific evidence about health benefits and safety risks from fish consumption
-
DOI 10.1079/PHN2004697
-
Verbeke W., Sioen I., Peniak Z., Van Camp J. and De Henauw S., 2005. Consumer perception versus scientific evidence about health benefits and safety risks from fish consumption, Public Health Nutrition, 8, 422-429. (Pubitemid 40835280)
-
(2005)
Public Health Nutrition
, vol.8
, Issue.4
, pp. 422-429
-
-
Verbeke, W.1
Sioen, I.2
Pieniak, Z.3
Van Camp, J.4
De Henauw, S.5
-
27
-
-
0003550676
-
-
Kluwer Academic Publisher, Dordrecht
-
Wedel M., Kamakura, W., 2000. Market segmentation: conceptual and methodological foundations, Kluwer Academic Publisher, Dordrecht, 382 pp.
-
(2000)
Market Segmentation: Conceptual and Methodological Foundations
, pp. 382
-
-
Wedel, M.1
Kamakura, W.2
|