Rating customers according to their promptness to adopt new products

Operations Research

Volumn 59, Issue 5, 2011, Pages 1171-1183

  Hochbaum, Dorit S ^a   Moreno Centeno, Erick ^b   Yelland, Phillip ^c   Catena, Rodolfo A ^d  

^a DEPARTMENT OF INDUSTRIAL ENGINEERING AND OPERATIONS RESEARCH   (United States)

^b Texas AandM University   (United States)

^c GOOGLE INC   (United States)

^d SPHERE Institute   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUYER BEHAVIOR; CUSTOMERBASE; DIMENSION-REDUCTION; HIGH-TECH PRODUCTS; INFORMATION IN ORGANIZATIONS; NETWORKS/GRAPHS: APPLICATIONS; NEW PRODUCT; NOVEL INTERPRETATION; SCALING METHODOLOGY; SUBJECT CLASSIFICATION;

CUSTOMER SATISFACTION; DECISION MAKING;

SALES;

EID: 81455141799     PISSN: 0030364X     EISSN: 15265463     Source Type: Journal    
DOI: 10.1287/opre.1110.0963     Document Type: Article

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