The promises and pitfalls of SMR: Prevailing discussions and the naked truth

Marketing Research

Volumn 23, Issue 3, 2011, Pages 14-21

  Petit, Annie ^a  

^a NONE

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EID: 81255210347     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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