Harness the power of viral marketing in hotel industry: A network discount strategy

Journal of Hospitality and Tourism Technology

Volumn 1, Issue 3, 2010, Pages 234-244

  Xiong, Lina ^a   Hu, Clark ^b  

^a TEMPLE UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Discounts; Hotel and catering industry; Internet; Marketing strategy; Social networks

Indexed keywords

EID: 81055156384     PISSN: 17579880     EISSN: 17579899     Source Type: Journal    
DOI: 10.1108/17579881011078368     Document Type: Article

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