What determines actual use of mobile web browsing services? A contextual study in Korea

Communications of the Association for Information Systems

Volumn 28, Issue 1, 2011, Pages 313-328

  Yun, Haejung ^a   Lee, Choong C ^a   Kim, Byung Geun ^b   Kettinger, William J ^c  

^a Yonsei University   (South Korea)

^b KT Cooperation   (South Korea)

^c UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Actual use; Content quality; Mobile Web browsing service; Perceived cost; Service quality; Subjective norm; System quality; Unique market differences

Indexed keywords

COMMERCE; SMARTPHONES;

ACTUAL USE; CONTENT QUALITIES; MOBILE WEB BROWSING; PERCEIVED COSTS; SERVICE QUALITY; SUBJECTIVE NORM; SYSTEM QUALITY; UNIQUE MARKET DIFFERENCES;

WEB SERVICES;

EID: 81055143790     PISSN: 15293181     EISSN: None     Source Type: Journal    
DOI: 10.17705/1cais.02821     Document Type: Article

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